Research Activity
The Department is one of the leading Departments in Asia especially in
terms of Research; make it the premier institution of higher education
Research & Consultancy Cell (RCC)
It is uncommon to find a Research Lab in non science department, but
Department of Tourism Administration is an exception which has established
a Research & Consultancy Cell on 01st October 2010.
Initially the faculties in the department were actively involved in the
assignments with Tata Consultancy Services (TCS), Oriental Consultants
Japan, and Ministry of Tourism Government of India through the Indian
Institute of Travel and Tourism Management (IITTM) Gwalior and Maharashtra
Tourism Development Corporation Ltd (MTDC).
Now they are providing consultancy to the stakeholders and undertaking
innovative Research projects/ assignments. Currently the RCC is conducting
the following innovative programmes / projects.
Research Projects
Initially the RCC began with self supported research projects on the
important aspects of tourism in the region.
01
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The Tourism Potentials of Dr. Babasaheb Ambedkar Marathwada
University.
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Completed
1st Nov 2010 to
31st Oct 2013.
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02
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“Assessing the Potential of Chile as a Target Market for
Inbound Tourism in India”
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Completed
01st April 2013 to
31st March 2014
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03
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A Study of the Regional Tourist Guides of Aurangabad
(Western Region)
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Completed
01st June 2014 to
31st May 2015
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04
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Development of a model for the Management of Heritage Walks
for the Heritage Destinations initiating Heritage Walks.
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In progress
01st Dec 2014 to 30th Nov 2018
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05
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A study of the communication barriers of tourism personnel
and German tourist in Aurangabad region
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Completed
01st Oct 2012 to
30th Sep 2013
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06
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Branding Destination Aurangabad : A study of approved
tourist guides and their perceptions
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Completed
01st July 2014 to
30th June 2015
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07
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Empowering schedule cast youths through tourism: an
exploratory study of their status and employability in
tourism industry.
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In progress
01st July 2014 to
30th June 2018
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Research Scholars Meet (RSM)
For the first time in this University the RCC initiated the bi-annual
Research Scholars Meet to enhance the quality of research and research
culture in the Department. The RSM is a part of research support system
provided to researchers of the Department with the objective to build
solidarity among department research scholars and more importantly, to
consolidate departments research capabilities and opportunities and attune
these to the University’s overall research goal.
The RSM I was held on 19th January and so far 5 RSM’s have been
conducted. These RSM’s the interaction and exchange exposed research
scholars to different models, theories, frame work and methodologies in
travel and tourism and also interdisciplinary areas against which they
examined their ongoing research work and projects and got feedback from
others which helped them to strengthen their research work, publication and
writings.
v Tourism Awareness Campaign
The various research studies undertaken by the department faculty has
revealed that the local community of the tourist destinations is not aware
of the socio-economic benefits of tourism development & hence have not
benefitted through tourism.
The research team had a brainstorming discussion on this fact and decided
to provide a practical solution in the form of ‘Tourism Awareness Campaign’.
35 villages in the vicinity of the tourist destinations in the Aurangabad
district have been identified and the Staff, Researchers & Students
have been trained for the campaign in which they will interact with the
villagers / youths / students with the help of the Sarpanch, Gramsevaks,
School Teachers, Social Workers etc. and create an awareness about tourism,
its socio-economic importance, the employment opportunities, governments
tourism schemes and further would help in starting their own tourism
enterprises. Apart from this the department every year organizes Tourism
awareness rallies, Street plays and exhibitions at different tourist
places, villages, schools and colleges in the region.